Virtù is a law students union, based in Curitiba, Paraná, Brazil, whose name is based in the concept theorized by Niccolò Machiavelli.
"Virtù is a concept theorized by Niccolò Machiavelli, centered on the martial spirit and ability of a population or leader, but also encompassing a broader collection of traits necessary for maintenance of the state and "the achievement of great things."
Niccolò Machiavelli
Using Reificaition, a principle of gestalt system, this logo was made. Reification is the constructive or generative aspect of perception, by which the experienced percept contains more explicit spatial information than the sensory stimulus on which it is based. It can be explained by progress in the study of illusory contours, which are treated by the visual system as "real" contours.
There are no letters here, only three geometric shapes
An artwork was used as texture, to fill the three shapes, but the colors were changed to only two shades of color.
Artwork representing Machiavelli's face
Color palette
